Strategic management process is the tool used by managers of a company for delivering better performance. The purpose of the paper is to analyze the situation of Toyota in UK and on the basis of that develop new strategies. The objective of the managers of this company is to implement the plans by using certain methods and lastly evaluate the performance of Toyota. A brief overview of the internal and external analysis of Toyota determines that the demand for automobiles of the company is decreasing. The company enjoys a brand power in the market but since it is temporary, therefore it faces a significant threat. The fact that there is a requirement of re-modelling the value chain process is drawn from the strategy evaluation section of the paper. It can be concluded from the assessment that Toyota has a poor presence in the international market and therefore needs to expand globally.
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