SUSTAINABLE MARKETING ON BRAINTREE CLOTHING COMPANY

In the following report, the effectiveness of sustainable marketing has been discussed. The various sustainability concepts such as Triple Bottom Line Principle and Green Washing have been elaborated. Furthermore, the sustainable marketing practices conducted within the organisation of Braintree Clothing Company has also been analysed critically, to evaluate its efficacy. In addition, recommendation in the form of four E’s framework has also been suggested for the firm.

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