This paper will try to shed some light on sustainable development strategy of Louis Vuitton. In the first part, the study will analyze business portfolio of Louis Vuitton and their current environmental sustainability strategies. In the next part, the study will propose sustainable development strategy in terms of green supply chain management and green marketing practices to the chosen fashion organization. Analyzing feasibility of the proposed sustainable development model in terms existing green supply chain model of Louis Vuitton and SWOT analysis will be an important part of this paper. In the next part, the study will specify the implementation plan for the proposed sustainable developments strategy by identifying pertinent elements of the synchronized model. In the last part, the study will critically evaluate the proposed model in context to demand for green products, purchasing behaviour of green customers, emerging challenges associated with the implementation of proposed model and competitive advantage, which can be achieved by implementing the proposed sustainable development strategy.
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