The report is based on the study of the strategic management of Emaar Properties; a UAE based Real Estate Company. The first part of the discussion has detailed the company overview and their vision and mission statements. It has also detailed the current strategic movement of the organization. The organization mainly follows the focused differentiation strategy and diversification strategy to expand their business across the world. The next section has detailed the macro-environmental factors of the UAE market such as political and legal, technological, socio-cultural and environmental factors. The analysis of these fact ors has assisted in the evaluation of the opportunities and threats of the business within the domestic and international market. The discussion has also evaluated Porter’s five forces framework to analyze the competitive position of the organization within its operated market. Therefore, it has detailed the strength, weaknesses and distinctive competencies of the organizations. The last section of the report has discussed the major strategic issues and challenges which includes employee retention, maintenance of product quality etc. hence, the study has offered a number of solutions and their implementations that can assist the organization to enhance their long-term market operation.
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