Micro-External Environment of Bedroom Furniture

In the following discussion, the various micro-environmental factors surrounding the bedroom furniture businesses in Germany have been explored. The study has used various secondary databases such as Market line, Mintel Oxygen in order to analyse market condition for bedroom furniture retailing in countries like Germany and Russia. Different competitors such as IKEA and Better Bed has also been evaluated to acquire a better idea regarding the opportunities and threats surrounding the business of bedroom furniture companies in Germany.

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