Mission IT shoes has the mission to offer stylish and trendy shoes to ladies and the shoes will provide comforts to their feet while enjoying time inside the bar and restaurants. Business opportunity The French market is complemented with optimism for players planning to enter shoe business. Women in France do not prefer to wear uncomfortable high heel shoes while dancing inside bar and restaurant hence there is a possibility that they will chose ballerinas for the sake of self comfort (Kelly, “Coming to a Club Near You: Disposable Shoes in a Vending Machine”). The vending machine installed by IT Shoes will sell ballerina at €7 which is cheaper in comparison to branded shoes offered by companies like Adidas, Nike and Puma to people of France. Although companies like Rollasole and Afterheels are selling ballerina shoes through vending machines in countries like UK, USA and Australia but they their penetration in French market is low hence IT shoes has the opportunity to cater to the demands of an untouched market (Fleming, “Flat shoes in a flash! Vending machines that dispense ballet flats to stiletto-sore party girls take U.S. clubs by storm”). The business venture has the opportunity to consolidate business opportunities in the country due to absence of any market leader.
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