This study will try to throw some light on strategic buyback decision of Burberry Group plc. Burberry Group plc has recently bought back fragrance product license from Interparfums SA. The report will try to illustrate rationale behind the strategic buy back decision. This report will analyse the deal in terms of financial perspective. Strategic analysis in terms of Porter Five Force and SWOT has been done with an intension to understand impact of external environment on buyback decision of Burberry Group plc. Strategic theme analysis for the company will be important part of the report. Hybrid matrix structure of Procter and Gamble has been recommended for future growth Burberry Group.
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