International Expansion Plan of Pantaloon Retail

The following study has analyzed the retail environment conditions of the three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, the well-known retailer of India in Africa. The initial focus of the retailer was on launching the food section of Pantaloon called Food Bazaar. Among the three countries, Ghana is selected for expansion due to the untapped retail segment willing to pay an affordable price for the products.

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