Factors Affecting Global Economy of Harley Davidson

This study will focus on globalization strategy of Harley Davidson. Harley Davidson is American motorcycle giant. Harley has already established their brand name in Europe. Harley wants to expand their dealership network across Asia. Harley Davidson is known for manufacturing heavyweight motorcycles but now they want to manufacture all types of motorcycles. Later part of the study will explain about internet business model. This study also focuses on application of internet in terms of digital marketing. Harley can use different components of digital marketing to expand their business. Finally this study will focus on competitive advantage Harley can get by using digital marketing medium.

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