British mobile catering is growing steadily. Economic recession has decreased the spending capacity of customers; hence, they are shifting towards low-end food service in comparison with high-end restaurants. In 1995, Arkebauer has pointed out that a well-developed business plan provides immense benefits to the entrepreneurs; hence, the report will try to create a systematic dimension for the proposed business plan. Business education played a crucial role on the evolution of the concept business plan (Smaglik, 2004). The proposed business plan in the report will try to synchronise the concept of business education into real world practice. This essay will try to highlight business situation for Sizzle Catering Service (hypothetical catering van taken into consideration). The business is located in Belvedere, London, and it will serve breakfast to local customers. The essay will analyse business plan for Sizzle Catering Service in terms of product and service, market trend, marketing planning, organisational planning, and financial planning. Academic evaluation of the proposed business plan will cover significant portion of the report. Analysing marketing strategy in terms of targeting and segmenting will be an important part of the business plan. In the final part, the essay will analyse future plan for Sizzle Catering Service. In 2002, Hormozi has pointed out that investors get interested by clearly written executive summary, and sometimes investment decision for venture capitalist entirely depends on conciseness of executive summary (Hormozi et al, 2002, pp. 755–763). The report has tried to create a concise executive summary in order to attract investors. In order to assume the expenditure or cost, assumptions in Table 1 has been taken which states the assumed fixed cost and also the operational expenses. Further a projected cash flow is prepared by utilising the assumed cost to reveal the state of cash inflow and out flow of the catering service, so that the operational break even can be shown. It has been seen that Sizzle Catering Service can achieve its breakeven in the fifth month itself. As far as the future goals are concerned, Sizzle can expand its business through converting the business from sole proprietorship to partnership business and buy more van, or it can exit from business by selling off its fixed assets and settling its debts, if any.
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