The research proposal has been designed with an intention to conduct research on consumer behavior of real estate tenants in Singapore. Key purpose of the study is to develop an existing application in mobile phones of Samsung and Apple that can increase attraction of real estate tenants for buying property in Singapore. The study will use close ended questions in order to collect feedback from 200 real estate tenants in order to understand the relationship between dependent variables such as increase in attraction level among real estate tenants and independent variables such variation in technological application in mobile phones of Apple and Samsung. Collected data will be analyzed by using statistical software such as SPSS in order to present data in quantifiable manner. The findings of the research will give significant insights to real estate marketers for integrating technology for developing applications which can increase attraction and engagement level among real estate tenants in Singapore.
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