CORPORATE AND GLOBAL STRATEGY OF PROCTOR & GAMBLE

This report will try to throw some light on global, corporate and business strategy of Procter & Gamble. The study will analyze global strategy of the company in terms strategic business unit and transnational model. Corporate strategy of the company is analysed with the help of core competency and overall scope availability. The study used VRIN model and porter’s value chain analysis for auditing business strategy of the company. The report used tools such as PESTLE and Porter’s Five Forces in order to measure external opportunity for the company. Finally, the study tried to some useful recommendation in terms of research & development and value chain cost for the company.

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