The report is based on the communication strategies of the Malaysian Airline System. The image of Malaysian Airline System, based in Kuala Lumpur, has been deteriorating since last year due to two consecutive accidents of aircraft MH17 and MH370. These incidents have caused severe financial loss of the organization. Based on the analysis of the internal and external environment of the organization, the senior communication manager has decided to design an effective communication procedure. The communication venture has been designed to impart the organizational messages to the stakeholders. The primary motive of this venture is to increase the customer trust and erase the fear from the passengers. This report has also evaluated a press release to convey the current activities to their stakeholders.
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