Channel and Pricing Strategies, and Environmental Issues at Apple

Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in USA. Later part of the study will focus on different promotional techniques of Apple Inc. This study will try to analyze market condition for the company in terms of market share; growth rate etc. Macro environmental analysis of USA will be a part of the study. Finally, this report will throw some light on product launch strategy of the company.

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