Business Strategy of Procter & Gamble (P&G)

The process of analysing the business model and organisational structure of a company largely helps in estimating the overall performance level of the company. The world leading package product company Procter & Gamble is taken into consideration in this study with the primary objective of analysing its strategic business objectives. However, it has found out that although a market leader, but in order to retain its position it must adopt the strategy of continuous innovation and production of new products to successfully add value in customer’s daily lives.

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