The report is based on the strategic analysis of Quirky Inc. to establish a competitive strategic model for its business expansion to Singapore. The main aim of the study is to understand the current position of the organisation and suggesting their future activities to acquire the market of Singapore. The study has evaluated the internal key driving forces of the organisation through the analysis of VRIO as well as McKinsey’s 7s framework. The evaluation of driving forces of external market and the competitors’ analysis of new location has also performed through the PESTLE and Porter’s five forces analysis framework. These analyses have assisted the report to evaluate the critical success factors of the organisation. It has also assisted to design various strategic recommendations for the organisation such as STP strategy, Horizontal and Vertical integration and Ansoff’s Matrix. These strategies have been illustrated to suggest the future activities of the organisation to acquire a strong position in the different market segments of Singapore. Value based pricing, cost and pricing strategies have been recommended for the new as well as existing product line of the organisation. These strategies will assist the organisation to attract new consumers towards their products and services to improve their global market growth.
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