This report will try to highlight some key issues for the assigned company to develop best practices for intercultural communication. United Kingdom has been selected as target country for the company. First section of the study will deal with macro environmental audit of United Kingdom in order to understand cultural and business issues of the country. Second part of the report will try to throw some light on PIMLICO project structure. PIMLICO model deals with examining existing intercultural communication models and selecting the right one. Last part of the study will deal with recommendation for the company to develop best practices of intercultural communication in United Kingdom.
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