Business Problem Analysis of Western Union Money Transfer

Western Union Money Transfer is one of the world's most popular money transfer companies in the world. Since the global market is facing economic fluctuations due to recession, the companies like Western Union who are totally depended on the money exchange is bound to be affected. The company is developing several plans to mitigate its loss and boost up its revenue in different places. Moreover, the rising levels of competition from companies like MoneyGram International or PayPal are also hampering the business of the company. Western Union also has to compete with the local money transfer companies in different countries. The second major rising issue is that of the money laundering cases around the world. Many people are falling prey to such situations when they are choosing the convenient methods of money transfer for avoiding time taking paper works. Western Union has boost its sales by acquiring several small companies in the same industry, so that it can utilize its resource and customer base and spending heavily to develop an effective framework to avoid money laundering cases. In this study the PSU-SBU model has been utilized to analyze the position of Western Union in the money transaction market and the major issues that the company is facing has been discussed to derive certain results and methodologies has been also selected to solve those issues, so that the company can eliminate several risks.

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