The report is based on the start-up business plan for Lexi Western wear Inc. This is a small specialty clothing retail store planned to be situated in 90 Carl Street, Cole Valley, Los Angeles, California. The retail outlet will be specialized in selling clothing materials, accessories and jwelleries to the female consumers of Los Angeles. The organisation is targeted to fulfill the demand and clothing preferences of 18 to 35 years of the female consumers in Los Angeles which represent the 11% and 15% of the market respectively. The fashion clothing industry is rapidly growing in Los Angeles. Over 19% of the manufacturing firms of Los Angeles are focused towards the apparel industry of the location. Growing GDP rate is also incresing the demand of the potential market. The organisation will start its business in a partnership form. The ownership of the company will be handled by two personnel. As a top management I will handle the decision making process of sales, marketing and promotional process. The other partner will handle the administrative work. During the initial two years the organisation will possess 8 employees in four major departments such as sales, product customisation, customer service and billing and front desk. All of the employees need to be graduate with adequate experience in their respective field. The primary investment will be done by the owner of the company. A certain part of the finance will be accumulated from bank loan. The projected sales forecast and cash flow have demonstrated sustainable growth within the five years of its operation. According to the break-even analysis the organisation can generate profit within the third month of its operation. The possible drop in growth rate of the industry, price competiton, new product introduction by competitors, faliure of suppliers to provide products within right time and advancement of sales technologies can hamper the expected growth rate of the organisation. The orgaisation need to concentrate of continuous updation of their training process and process techniques as per the changing requirement of the society. They also need to improvise their products and services according to the changing market demand.
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