The current paper is exclusive a business plan for exporting the famous mineral water brand “Borjomi” to Switzerland. The paper begins with a brief description of the company and the product “Borjomi”. Subsequently the paper also incorporates analysing the market segment and consumer profile of the targeted nation. The existing industry conditions of Switzerland have also been analysed. In order to develop suitable business strategies, it is also essential to frame adequate distribution channels. The marketing and implementation strategies for Borjomi in Switzerland have also been discussed upon, the paper concludes with a brief financial analysis of the proposed export venture.
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