Argos enter into Shanghai China market

The following report focuses on evaluating the opportunities that Argos have to enter the Chinese market. To conduct an in-depth analysis of the Shanghai market, the report has considered various strategic analysis tools to analyse the external business environment of Shanghai, China, such as PESTEL framework and Porter five forces framework, to evaluate the retail industry of Shanghai. In addition, to evaluate the internal factors of Argos SWOT framework will be used.

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