A case study on Takata Air Bags

The paper illustrates competitive position analysis of vehicle airbag business of Takata Corporation and discusses the expected impacts of the recommendations on the current business situation of the organization. Through the overall analysis, it can be seen that The Utilization of CPM matrix has enabled potential strength as well as weaknesses of the organization in comparison to the competitors. The EFE matrix has evaluated the opportunities and threats of the organizations external environment.

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