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Starbucks holds the leadership position in the specialty coffee and coffee shop sector in the world in terms of the its brand penetration. It holds the highest number of outlets compared to any other brand. The success of Starbucks can be attributed to its fairly unconventional business strategy that has enabled the company to create a strong brand image. The branding strategy of the company involves highlighting the overall consumer experience and not just the quality of the coffee. Starbucks aims to offer a great place for the consumers to hang out with their friends while they can enjoy their coffee and snacks. The unique selling proposition of the brand lies on the quality of the food items and the store ambience. Using the overall consumer experience as the product, Starbucks has been able to create a unique brand that has gained the stature of the best coffee shop in the world.
3 pages ( 750 words )The human resource management of an organization determines how well the firm is able to utilize its human capital in order to improve its competitive advantages. Ford, one of the most well-established car manufacturers, faces significant competition from the likes of other market players like Volkswagen, Toyota, GM, etc. Over the years the company has been able to transform its HRM strategies to ensure that it is able to improve its operational efficiency. This as a result has allowed the company to become one of the most desired employers in the industry.
6 pages ( 1500 words )Change management is one of the crucial activities of an organization that is responsible for its long-term evolution. This process enables a company to transform itself or change a particular aspect in order to improve its competitive advantage and performance. This paper covers the theoretical and practical aspects of change management and its impact on an organization. It aims to use various change management models like Lewin’s model of change to explain various aspects of transformation within the firm. This paper also focuses on underpinning the utility of change management and portrays the positive impacts on an organization.
8 pages ( 2000 words )Risk management of an organization involves quantifying or analyzing the potential for incurring loss in an organization. It allows the firm to identify various gaps and pitfalls regarding a business decision, that allows the company to take proactive measures. This paper covers the details of business continuity risk of Royal Bank of Scotland, while highlighting its organizational crisis. It also covers the importance of risk management for an organization and its long term impact on its sustenance and performance.
11 pages ( 2750 words )The financial crisis is one of the most talked about topics of Global Economy, especially due to its farfetched implications. This paper particularly focuses on the financial crisis of 2007-08 and explains the details of the underlying causes and reasons. This is one the biggest financial downturn in the history and had a long term impacts on the World’s economy. The essay essentially highlights the implications that this phenomenon had on various aspects of the economy while discussion some of the notable factors like the housing bubble, the subprime crisis, the weak underwriting practices and the subsequent breakdown of the banking system.
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